#Maybelline100 Great Lash is Back!

Maybelline New York is turning 100 this year! With a heritage rooted in the city of dreams, the number 1 and most loved color cosmetics brand started with a woman who wanted to change the world of beauty by starting a fire. Since then, may it be in makeup, innovation, or fashion, Maybelline New York has become a revolutionary brand for millions of women from all over the worldwho dare to be anything she wants to be. 

“For the past ten decades, Maybelline New York has empowered women to define beauty on their own terms—drawing inspiration from everywhere, and reimagining trends to create their own unique brand of beauty. Maybelline New York believes in the power of transformation, of becoming whoever you choose to be:a revolutionary, a siren, a goddess. We celebrate women who take a spark of potential and ignite it even brighter, becoming fearlessly and truly herself,” shares Maia Ang, Product Manager for Maybelline New York. “To celebrate 100 years of iconic beauty, we will be bringing in one of Maybelline’s most popular and well-loved mascaras by fanatics worldwide – the Great Lash mascara."

OMG!!!! Great Lash is back! You have no idea how excited I was when I saw some teasers of #Maybelline100. One of the first Maybelline items I have ever used was the Great Lash. I still remember it sitting on our counter; it was my mom's. And she told me that this was indeed her favorite mascara at that time. And fast forward to about 20 years, it's back!

Touted as the holy grail of mascaras with a global massive cult following, this award-winning classic became the world’s most iconic mascara for its long-lasting, waterproof formula makes lashes look healthier, fuller, and longer. “Coupled with the formula that is perfectly safe even for those with sensitive eyes, the secret behind the success of Great Lash is its lash-doubling brush applicator which separates each lash without clumps and globs,” shared Ang.

It was ten decades ago when Maybel Williams sparked a fire and changed the history of beauty as she attempted to enhance her very own lashes that were accidentally burnt. Her astonishing solution? A mixture of Vaseline with coal dust to make them look darker and fuller. Fueled by this inspiring act, Tom Williams, Maybel’s entrepreneurial brother, adapted the formula to what later became the very first Maybelline mascara called Lash-Brow-Iine. As Maybelline New York lit the sparks of visionary beauty and cosmetics in the 1970s, the mascara in an iconic pink tube with a green cap called Great Lash was born to life.

With its no-muss, no-fuss application, this beloved #1 mascara has lived up to its name to create stunning eye makeup looks. With the arrival of Great Lash, Filipinas can now fall in love and achieve fuller eyelashes without the hassle of eyelash extensions.  Here are some looks you can easily recreate with this revolutionary mascara:

Maybelline New York’s Great Lash Waterproof Mascara will be available in the Philippines for a limited time only for Php350, from April 2015 until September 2015, or until supplies last. But get this you can get a full tube for free at Sample Room! You definitely don't want to miss this run so head on over now!

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