The Coffee Bean & Tea Leaf’s Giving Journey

It’s Christmas and tis the season indeed. As the year comes to an end, we’re filled with optimism and hope for the coming of the New Year.
I was invited by The Coffee Bean & Tea Leaf to the The Coffee Bean & Tea Leaf’s Giving Town. The Coffee Bean & Tea Leaf reminds us that life is not about what we amass for ourselves, but about how we share our gifts, talents and time with others.
To be honest, I didn’t know a lot about The Coffee Bean & Tea Leaf. It was nice to hear about the history of the brand.
While traveling around Europe, Herbert  and  Mona  Hyman chanced upon numerous outstanding coffee  shops;  each  one  unique for  what it  had  to  offer  and  for  the experience it provided  its visitors.  The  two  left  Europe  inspired  to  bring  the  idea  to  America, and  so The  Coffee  Bean &  Tea  Leaf  was  born  in  Brentwood,  California  in 1963—the very first of its kind to sell fresh roasted gourmet coffees and teas.
The  Coffee  Bean  &  Tea  Leaf  cares  deeply  for  all  of  its stakeholders. One  finds  satisfaction  in  each  sip  not  just  from  the  knowledge  ofconsuming   the   best   in   the   world,   but   of   sustaining   the   livelihood   of   the communities  of  harvesters  behind  it.  It  is  indeed  the  Caring Cup,  which  also happens   to   be   the   name   that   encompasses   all   of   its   Corporate   Social Responsibility programs.

I am a big fan of companies who give ann utmost importance to CSR or Corporate Social Responsibility. As an Entrepreneur graduate, we were immersed in different aspects of entrepreneurship and businesses and one thing that we’ve been taught is never forget to give back. And that’s what The Coffee Bean & Tea Leaf does every year.
Locally,  the  brand  has  long-term partnerships  with  Habitat  for  Humanity  and  Real  LIFE Foundation.  It  is  also intentional   about   involving   its   community   in   various   advocacies—from   the environment,  to  street  children,  to  the  elderly,  to  people  with  illnesses  or disabilities, through monthly outreach events that seek to advocate the spirit of volunteerism.

During the event, there were other advocacies present who shared the same values as The Coffee Bean & Tea Leaf.

From October 22 onwards, The Coffee Bean & Tea Leaf customers can already begin their Giving Journey as the collecting of stamps for the 2017 Giving Journal commences in all their stores.
Each stamp card stamp  card  consists  of  12  circles  with  corresponding  purchased  drink assignments. All 12 stamps must be accumulated in one stamp card to claim the journal.  A  box  of CBTL  capsules  earns  the  customer  two  stamps,  while  any CBTL   Single   Serve   Beverage   System   purchase automatically   allows   a customer to claim the 2017 Giving Journal.
Available in  4  colors- rose,  purple,  gray,  and  turquoise,  the  Giving  Journal is  a useful  planner and  a  medium  for  generosity  where  you  can begin  writing  the beautiful story of your own Giving Journey. 

Each  icon  you  find  on  the  four  covers  of  the  2017  edition  of  The  Giving  Journal  is  a graphic representation of how The Coffee Bean & Tea Leaf commits to giving back to the community, through promoting goodwill and social responsibility.

I like the idea of the Giving Journal beacause it’s also giving scholars the gift of education through the  Real  LIFE  Foundation,  the  Giving  Journal’s  beneficiary since  2011. The Coffee Bean & Tea Leaf hopes to remind everyone that life is about what we can contribute to the world during this #SeasonOfGiving.


For more information about the 2017 Giving Journal, Visit http://www.coffeebean.com.ph/.

Contact:

The Coffee Bean & Tea Leaf

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Charlene Tan

char@yellowyum.com

I'm Char from the Philippines, an entrepreneur, a wife, a mother, a professional makeup artist, a beauty and lifestyle blogger and a Youtuber. I know that a modern woman wears a lot of hats and my blog is a peek at a modern woman’s life. I babble about beauty, motherhood, food, travel and a whole lot more.

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