It’s Christmas and tis the season indeed. As the year comes to an end, we’re filled with optimism and hope for the coming of the New Year.
I was invited by The Coffee Bean & Tea Leaf to the The Coffee Bean & Tea Leaf’s Giving Town. The Coffee Bean & Tea Leaf reminds us that life is not about what we amass for ourselves, but about how we share our gifts, talents and time with others.
To be honest, I didn’t know a lot about The Coffee Bean & Tea Leaf. It was nice to hear about the history of the brand.
While traveling around Europe, Herbert and Mona Hyman chanced upon numerous outstanding coffee shops; each one unique for what it had to offer and for the experience it provided its visitors. The two left Europe inspired to bring the idea to America, and so The Coffee Bean & Tea Leaf was born in Brentwood, California in 1963—the very first of its kind to sell fresh roasted gourmet coffees and teas.
The Coffee Bean & Tea Leaf cares deeply for all of its stakeholders. One finds satisfaction in each sip not just from the knowledge ofconsuming the best in the world, but of sustaining the livelihood of the communities of harvesters behind it. It is indeed the Caring Cup, which also happens to be the name that encompasses all of its Corporate Social Responsibility programs.
I am a big fan of companies who give ann utmost importance to CSR or Corporate Social Responsibility. As an Entrepreneur graduate, we were immersed in different aspects of entrepreneurship and businesses and one thing that we’ve been taught is never forget to give back. And that’s what The Coffee Bean & Tea Leaf does every year.
Locally, the brand has long-term partnerships with Habitat for Humanity and Real LIFE Foundation. It is also intentional about involving its community in various advocacies—from the environment, to street children, to the elderly, to people with illnesses or disabilities, through monthly outreach events that seek to advocate the spirit of volunteerism.
During the event, there were other advocacies present who shared the same values as The Coffee Bean & Tea Leaf.
From October 22 onwards, The Coffee Bean & Tea Leaf customers can already begin their Giving Journey as the collecting of stamps for the 2017 Giving Journal commences in all their stores.
Each stamp card stamp card consists of 12 circles with corresponding purchased drink assignments. All 12 stamps must be accumulated in one stamp card to claim the journal. A box of CBTL capsules earns the customer two stamps, while any CBTL Single Serve Beverage System purchase automatically allows a customer to claim the 2017 Giving Journal.
Available in 4 colors- rose, purple, gray, and turquoise, the Giving Journal is a useful planner and a medium for generosity where you can begin writing the beautiful story of your own Giving Journey.
Each icon you find on the four covers of the 2017 edition of The Giving Journal is a graphic representation of how The Coffee Bean & Tea Leaf commits to giving back to the community, through promoting goodwill and social responsibility.
I like the idea of the Giving Journal beacause it’s also giving scholars the gift of education through the Real LIFE Foundation, the Giving Journal’s beneficiary since 2011. The Coffee Bean & Tea Leaf hopes to remind everyone that life is about what we can contribute to the world during this #SeasonOfGiving.
For more information about the 2017 Giving Journal, Visit http://www.coffeebean.com.ph/.
The Coffee Bean & Tea Leaf
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