There are brands that are remarkably cult-favorites and one of them is none other than the World's #1 beauty brand, L'Oreal Paris. Before I went on a holiday, I was invited to witness as L'Oreal Paris unveils their chosen Filipina brand ambassadors. During the event, they introduced 3 L'Oreal women of worth- Solenn Heussaff, Chesca Garcia-Kramer and Dawn Zulueta-Lagdameo- to represent its makeup, hair color and skin care lines.
I'm sure you all know that L'Oreal gathers diverse ambassadors and iconic personalities such as Jennifer Lopez, Naomi Watts, Karlie Kloss, Blake Lively, Barbara Palvin, Eva Longoria, Julianne Moore and many more embody a certain beauty ideal summed up in L’Oréal Paris’ legendary signature: “Because you’re worth it.” And this year, L’Oréal Paris looked closer in the league of successful and intelligently beautiful Filipinas to represent the brand in the country.
“L’Oréal Paris is a trusted and well-loved brand globally not only because of its superior quality products and innovative solutions but also because of the woman it represents,” shared by Barbara Ramos, Marketing Director of L’Oréal Paris Philippines. “We believe that a L’Oréal woman is a woman of authentic character, admirable intelligence, inspiring confidence, refined sophistication and stylish beauty – overall, a woman of worth. She understands her value, educates and inspires others to feel beautiful, all because she knows that she is worth it. And that is exactly what our three ambassadors represent, for us, in the Philippines – they are the Filipinas who do not only take confidence in their natural beauty but know their worth in their respective callings defined by their life roles, passions and pursuits.”
First ever ambassador for L'Oreal Makeup Designer/Paris in the Philippines
Half-Filipina, half-French, and strongly influenced by both cultures, Solenn embodies a unique mix of sophistication, confidence, and effortless beauty that makes her the perfect fit for L’Oréal Makeup Designer/Paris. As a multi-faceted slasher – an actress / host / singer / model / painter / fashion designer / makeup artist – she is known to conquer the challenges of her busy career with an easygoing and effortless style, the true mark of a L’Oréal Paris woman.
“L’Oréal Paris inspires women to be the best versions of themselves, showing them that they deserve the best of everything, because they’re worth it,” shares Trisha Chua, Group Product Manager of L’Oréal Makeup Designer/Paris. “Solenn Heussaff, our first Filipina makeup designer, joins the brand’s roster of global ambassadors – women of worth who represent how beauty can empower every woman. This prestigious lineup includes supermodels Karlie Kloss, Doutzen Kroes, Barbara Palvin, and actresses Blake Lively, Julianne Moore, and Naomi Watts.”
It's no surprise that Solenn was chosen because she studied makeup artistry, fashion design, body painting, and prosthetics. She has also worked for beauty and fashion labels in the Philippines and abroad. I am always "wow"ed by her. She's definitely a multi-talented “it” girl and my ultimate girl crush!
Solenn expressed excitement and appreciation to L’Oréal Paris for giving her the opportunity to show Filipinas that they deserve the best beauty experiences in the world. “I am honored and most definitely thrilled to be part of the world’s no. 1 beauty brand, because it represents what want to I stand for,” Solenn proudly declared. “I believe that every Filipina is a woman of worth, so it’s important that they feel beautiful and know they’re beautiful.”
for L'Oreal Paris Excellence
Just like every Filipina, Chesca is someone whose hands are full all the time. We all know her many roles in life too well – a wife, a mom, a TV host, a celebrity and commercial model, and a businesswoman. But as her 1 million Instagram followers would notice, the daily stress does not seem to show with her infallible radiance. This is because Chesca believes that women should put a premium on caring for themselves—an example worth emulating that made L’Oréal Paris choose her as its newest ambassadress for its hair color brand, L’Oréal Paris Excellence. As a woman who advocates the value of beauty and self-care, indeed Chesca is a woman of worth.
“Women today take on so many roles and responsibilities more than ever. Because of the many things we have to accomplish in a day, what we easily set aside is the time for ourselves – caring for ourselves, at that. However, Chesca is one of the few exceptions to that. She is the perfect woman for our brand because she sets an example for us women that despite our very busy schedules and the many roles we play in life, beauty should not be placed last,” shared Jem Chua, Group Product Manager of L’Oréal Hair Color Expert/Paris. “We are happy to welcome her in joining the league of inspiring and beautiful L’Oréal women as she inspires Filipinas in discovering that they are worth it.” Chesca joins the select group of renowned L’Oréal Paris’ international celebrities, such as Eva Longoria and Blake Lively, just to name a few.
“L’Oréal Paris and I are perfect partners on this because it is something that the brand and I both understand. Anything that makes being beautiful easy for Filipino women is a great help,” said Chesca. “For me, hair color is really important because it really does set a certain mood to a woman. Every time I change my hair color, my husband always cheers me on and tells me, ‘You know what? I like your hair color. I like it that you take care of yourself, that you take pride in yourself.’ He loves it that he is married to somebody who takes care of herself.”
I feel like Chesca is one of the busiest celebrities that I can somewhat relate to. She's a mom of 3, a model, endorser, TV host and she's juggling so much while still maintaining her beauty.
“I am grateful that L’Oréal Paris was able to see beyond the busy woman and the mom that I am. They also see that I also put high regard for myself when it comes to the value of beauty for women, modeling it, and being an example to all busy women out there that it is possible – it is possible not to put being beautiful last.”
The face of timeless beauty chosen to represent L’Oréal Skincare Expert/Paris in the Philippines
Dawn, the very first Filipina to represent L’Oréal Skin Expert/Paris, joins the leagues of the world’s most beautiful and elegant women who represent the world’s undisputed number one anti-aging brand throughout the years: from Andie McDowell, Eva Longoria, Naomi Watts to Julianne Moore, and other global icons that represent the L’Oréal woman.
She carries with her the message of intelligently choosing skincare products, and for her, trust is key. “I have a very sensitive skin, and the stress, sleep deprivation, and sun exposure, have definitely been the enemy in taking care of my skin. In my line of work, it is very important to be proactive about your skincare choice. I’m just so fortunate because I grew up with L’Oréal Paris products and I’ve been using L’Oreal anti-aging products for around 10 years now, so I know exactly what brand to choose in maintaining my skin,” Dawn recounts.
“The brand is very proud and excited to work with Dawn as we, in L’Oréal Paris, work hand-in-hand with her to educate more and more Filipinas on the importance of taking control of how they will age, and about making intelligent choices on the skin care products they use,” shares Jem Perez-Chua, Group Product Manager of L’Oréal Skin Expert/Paris. “We are happy to welcome Dawn Zulueta – Lagdameo to the L’Oreal Paris family, as our ambassador specifically for our most advanced anti-aging line - Revitalift Laser - because we believe that she embodies a true L’Oréal woman who is empowered, sophisticated, and discerning, for women who know their worth. A characteristic that remains timeless and enduring.”
I was surprised and really happy when Dawn walked onstage. See, my mom loves her so much. So I grew up seeing her on TV all the time and I have always thought that this woman never ages.
“I’ve been a L’Oréal Paris product user for many, many years – from skin care to hair care and make up products, so I am honored to become an ambassador of this prestigious brand. I love how it works gently on my sensitive skin and how the Revitalift line is my laser in a jar, especially because I do not believe in cosmetic surgery and prefer not to undergo invasive treatments,” Dawn shared.
“From the serum, the eye cream, day cream, and night cream mask – I can definitely attest to how effective that products are. I love the creamy and velvety textures. I am proud and happy to be sharing this with more Filipinas, moms and wives all over the country. Because as women, I truly believe that we should never be apologetic about wanting to look good and taking care of our skin. We are worth it.”
It was Dawn's birthday that Friday.
There were several booths that were open for us to enjoy and I visited each one of them.
Got my hair done by Blo!
L’Oréal Paris introduces Excellence Crème – a combination of hair treatment and color in one box for that rich, healthy and long-lasting hair color for Filipinas. Easy to use at home: get a new hair color injust 30 minutes – you can even multi-task as you wait for the color to develop!Boasting of a wide array of 21 true-to-tone shades, perfectly match your skin tone to complement the look that you have always desired. And the best news? Color your hair more frequently and without the worries of drying with its patented Advanced Triple Care Technology that protects the hair as it colors.
Each box of Excellence hair color comes with a set of tools and products that make hair coloring at-home easy to do. It is the only hair color brand that provides a Pre-Color Protective Treatment to protect the hair from damage. It also provides a tube of Coloring Crème and Developer to be mixed to achieve your chosen shade, and a tube of Conditioner that nourishes your hair after color application. Made especially to ensure that your hair color is applied evenly,a handy comb applicator is provided.
L’Oréal Paris Excellence franchise is now available for only Php399 in 21 shades at department stores, supermarkets, and drugstores nationwide.
Also checked out L'Oreal's new makeup products!
True Match Genius – L’Oréal Paris’ first 4-in-1 compact foundation for effortlessly beautiful skin anytime, anywhere. True Match Genius incredibly performs as a primer, foundation, concealer, and powder – all in one face makeup. Its unique smartphone-inspired packaging is a slim, stylish compact that’s perfect for the on-the-go Filipina.
With its oil-free gel base, this cream-to-powder formula is all you need to achieve a professional finish delivered by four products in one. This multi-slashie product made for the multi-slashie Filipina comes in 6 shades and is available for only Php600 at L’Oréal Paris makeup counters nationwide starting March 2016.
Tint Caresse gives the color of a lipstick with the benefits of a powder. “Unlike lipstick,it gives highly-pigmented, transfer-resistant color with a powdery-matte finish,” shares Trisha Chua, Group Product Manager of L’Oréal Makeup Designer/Paris. Just like powder, Tint Caresse is as light as air, so wearers feel like they’re not wearing any lipstick at all. “Once you try it, you’ll immediately discover how it’s completely non-sticky, so there’s no need to worry about stray particles adhering to your lips,” Chua adds. Also, Tint Caresse is non-messy because the color stays in place –it doesn’t feather, doesn’t smudge, and resists transfer, so you can have a matte finish that stays all day.
Tint Caresse is available in 8 shades from reds and pinks, to corals and nudes: Plum Blossom, Sakura Blossom, Rose Blossom, Orchid Blossom, Lily Blossom, Tulip Blossom, Peach Blossom, and Peony Blossom. The best news? From its original price of Php500, Tint Caresse is now only Php350.
Super Liner Superstar, with its unique corseted applicator, get a deep black line that precisely follows the eyelid’s shape with just one stroke – no mistakes, no mess! Getting the superstar look has never been easier and faster with Superstar Liner for only Php400!
This international beauty award-winning mascara contains an extra dose of fibers in a glossy-black formula that extend lashes to superstar lengths. First, volumize your lashes with the supersizing primer, with 7 types of extraordinary oils that thickens each lash and help with growth. Next, extend and lift your lashes with the super-lengthening, fiber-rich top coat applied with the lash-lifting mascara brush. Get superstar lashes that don’t shy away from the spotlight, with False Lash Superstar mascara for only Php500!
Say goodbye to thin arched brows, and flaunt the straight brow trend with the new Brow Artist Chisel Straight, our first ever 2-in-1 brow mascara and liner. In just one application, it plumps up the eyebrows and gives a straight, fluffly brow effect that gives a young and natural look. The secret lies in its unique chisel applicator has combines a mascara brush to fluff each brow hair, and a precise applicator tip at the end to shape the straight brow. For the most natural finish, it has a quick-dry formula that leaves a velvety matte look and weightless feel on the brows. Get the straight brow trend in just one application with Brow Artist Chisel Straight in Fashionista Marron (light brown) or Effortless Mahogany (Dark Brown) for only Php400!
Look summer-ready with our newest balm and lipstick in one, Balm Caresse from L’Oreal Makeup Designer/ Paris. Its deliciously fruit-flavored formula is enriched with natural spa oils that instantly soothe chapped lips and leave them hydrated for 12 hours. Get the perfect beach-chic look with Balm Caresse’s non-greasy, dewy finish that comes in 8 vibrant, summery shades. Make Balm Caresse your official summer lippie and get the care of a balm and the color of a lipstick for only Php350!
L’Oréal Makeup Designer/Paris finally launches in the market its globally renowned franchise INFALLIBLE with the Infallible Pro-Matte 16HR powder as its first introduction. Boasting 16 hours of long-wear,this pressed powder promises lasting matte finish that’s never cakey and never flat – perfect for the multi-tasking Filipinas of today. The air-fine texture ensures that it stays lightweight and comfortable all day. Formulated with ultra-fine pigments, Infallible Pro-Matte keeps skin matte without caking, making it the ideal powder for setting liquid foundation.
Say no to cakey matte and yes to Infallible Pro-Matte for only P600, available in 6 shades.
The new standard in long-wear has finally arrived! With the launch of Infallible Pro-Set & Spray, the first makeup extender and setting spray from L’Oreal Makeup Designer/Paris, experience all-day perfection and makeup without touch-ups. Known to lock-in makeup for a “just applied” look to keep makeup looking fresh all day, Infallible Pro-Set &Spray is totally lightweight, oil-free and non-comedogenic just like a barely-there mist. Steal the secret to long-lasting makeup and do it like a pro with Infallible Pro-Set & Sprayfor just P500!
Lastly, it was time for skin care!
They got this really cool gadget and I learned that my skin is in need of hydration! OMG!
And hello early wrinkles! :(
This is where the Revitalift line steps in!
Revitalift Laser X3 Day Cream is powered by triple anti-aging benefits to correct lines, restore bounce, and minimize pores. See immediate results starting Day 1, all because of these key power ingredients:
- Patented 3% Pro-Xylane –stimulates skin with fiber synthesis helping improve skin hydration for smoother micro surface and reduction in fine lines; re-plumps and re-densifies skin
- LHA- minimizes the appearance of pores and refines the skin’s texture
- Adenosine – corrects lines and smooths out wrinkles
With consistent daily use, skin gets firmer and smoother, lines become less visible, and complexion becomes more even.RevitaliftLaser X3 Day Cream answers the Filipina’s need for convenient yet targeted, laser sharp anti-aging skin treatment. Get your RevitaliftLaser X3 Day Creamtoday for only P1,499.
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