Happy 70th Birthday Max's!

In celebration of its 70th year anniversary, Max's Restaurant brought its family, friends, and loyal customers back to the place where it all began, the original branch at Scout Tuazon. It was a grand and joyful birthday celebration, through which Max's Restaurant sought to show their appreciation for the years of support customers gave to The House That Fried Chicken Built. 

Max’s Group Inc – Director / Max’s Restaurant – President & CEO Carolyn Trota – Salud
Max’s Group Inc – Director and Chief Marketing Officer Jim T. Fuentebella

Do you guys remember Max's Restaurant's heartwarming television commercials? I'm sure you do! Not only were they all really moving, they also embodied Filipino values. That's what I remember and loved most about their TVCs.

During the event, vintage uniforms, yellowing employee Ids, and even antique menus from previous decades proudly showcased Max's Restaurant's apparent staying power in the food industry, having not only survived, but grown through numerous years of changes. 

Few are aware that Max's Restaurant began as a bar and cafe that catered to American soldiers—a generous gesture from the sympathetic heart of the founder Maximo Gimenez and his talented niece, Ruby Trota, the secret behind Max's Restaurant's culinary success.  Seven decades later, the restaurant has expanded both locally and internationally, growing in partnerships through franchising and brand expansion. The event was a tribute to that, and most of the board members were present express their genuine gratitude for the customers' support through the years. 

Max’s Group Inc – Director Jimmy F. Trota, Max’s Group Inc – Director Cristina Trota-Garcia, Max’s Group Inc – Director / Max’s Restaurant – President & CEO Carolyn Trota – Salud, Max’s Group Inc – Director and Chief Marketing Officer Jim T. Fuentebella, Max’s Group Inc – Director & Chief Finance Officer Dave T. Fuentebella, and Max’s Group Inc – President & CEO Robert F. Trota

Max’s Restaurant. President and CEO of Max's Group Inc. Mr. Robert F. Trota led the final toast in thanking the guests for being a part of the celebration, sincerely expressing to each of them that “we would not be here without you,”just as he did during his surprise visit to one of the branches. The evening was a genuine and heartwarming expression of gratitude from Max’s Restaurant to all of those who were part of building “The House That Fried Chicken Built”with them. The celebration was truly a testament of the tradition of host-guest hospitality and generosity that the founders started 70 years ago. 

What Ruby had to offer was clearly something genuine. Now known as “Nanay Ruby,” her talents proved capable of cooking much more than chicken, as the favorites among her fare include the famous Max’s Restaurant Sinigang, the Kare Kare, Pancit Canton and Lumpiang Ubod to name a few, all key elements to their successful and long lasting menu. A hallmark of genuine Filipino culinary tradition, Max's Restaurant is a place of comfort that is every Filipino's home away from home. 

Max's Chicken 
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