“Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs”- ― Karl Lagerfeld
Coming from a Business Management background majoring in Entrepreneurship, we have been exposed to how branding is crucial to any kind of business. Sometimes the logos can make or break the brand.
How important is it for a business that you identify their brand to their logo? It's VERY important. Recall is a major factor why businesses boom. And proper branding is the first step to recall.
What is the next step? Advertising. Who will know about the brand and that perfect logo, if businesses don't advertise, correct?
I remember when we started our business, how we struggled the first few months because our sign wasn't bright enough. Possible clients can't see clearly our logo and what the store was all about. That was the first time I totally understood how signs are important. There is no business if people are not well informed using signs.
Another way of looking at it is imagine driving along a very traffic road. You're hungry and tired. And in the corner of your eye, you see the signage of McDonalds. Its well lit M shaped logo. And rigt beside it is a yellow arrow pointing to its drive thru. Wouldn't you want to go and make a detour and get something to eat while stuck in traffic? Signs simply capture the attention of our audience.
M&G Global Ads is the leading sign maker and sign service provider in the Philippines. With a histpry of excellent performance a variety of industries including LED or retail signs, banking signs, church signs, cosntruction signs, government signage, hotel signs and restaurant signs; their clients continue to trust them when it comes to their business signage needs.
M&G Global Ads also assist businesses and organizations in their imaging and branding needs.
Lastly, I do agree that it's very important to deal with expert and professional sign makers. Ones who know what they're doing and ones who will truly give you your money's worth.
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