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Thursday, March 29, 2012

Robinsons Living Wellness Campaign

These days, it's so difficult to live well because of so many factors especially all the fast food and junk food we intake. I personally admit I'm one of those people who indulge in this. With my ever so chaotic and busy schedule, I tend to just choose convenience over wellness. Luckily, Robinsons Supermarket created a program that teaches consumers to bring out wellness via instore experiences in different Robinsons supermarkets nationwide.


To help shoppers find wellness in everyday life, Robinsons Supermarket has embarked on a full-year, holistic campaign entitled Living Wellness. The campaign allows people to experience a better, well-rounded lifestyle and, at the same time, share wellness to the community.


I was invited to the launch of Living Wellness and even though I had a hectic schedule that day, this campaign somehow struck me because of course, I would always want to choose to live well, healthy and holistic.

The event was hosted by Gellie Victor who's a DJ and also a fitness guru. It showed that she is obviously living wellness. She looked beautiful, fit and most importantly, she radiated positivity.


Jodi Gadia of Robinsons Supermarket explained to us  what the campaign is all about and also discussed that throughout the year, featured products will be identified through the Living Wellness tags and they will be offered with discounts and freebies. Furthermore, games, promos and other educational activities will also be available to allow shoppers to experience wellness.


Celebrities came to support the campaign too.

Cha Cha Canete


Rayver Cruz


Apples Aberin


Doesn't she exude wellness?

Ms. Elnora Abarientos of World Vision, shared that they are fortunate to be partners with Robinsons. Their partnership takes effect through the Living Wellness Caravan. This helps World Vision's Ebenezer community to build good habits and more.



Christian Bautista
who is an ambassador of World Vision serenades us with his charming voice



The Living Wellness campaign has four categories. It's a holistic approach to life so all the aspects of our lives are included and affected.


Living Beauty
tackles about beauty not just purely being physical, but also about taking care of one's self and being positive.


Since we were able to check out the animation, I was able to have my skin assessed. Thanks to Ponds! This will be available in different Robinsons supermarkets via the Living Wellness exhibit.

Living a Happy Home
is making sure that the house, clothes and dishes are clean at all times


Living Good Food
Obviously, this goes without saying, eating healthy means eating the right food and having a balanced diet


They featured teas so I was able to ask the nutritionist all about them since I am currently hooked and addicted to my Celestial tea.


Living Happiness
is all about being happy with the simple things that life brings us

Sharing Wellness
You can sponsor a child and every child sponsored will not only get an educational sponsorship but will also be included in the Living Wellness caravan.

Living Wellness Caravan

The Living Wellness Caravan will teach Robinsons' current 50 scholars and their families how to live wellness and will also let them experience all the exhibits that are available in the Robinsons Supermarkets.

This April, Living Wellness in Summer packs will be available. Every purchase of a pack gives you the chance to win: P15,000 Robinsons Gift Certificates, 5 Blackberry Curve 8250, 1 Macbook Air or 1 Honda City!

And the Lunchbox of Hope will come back this coming May. Every purchase allows shoppers to automatically donate to the Living Wellness Caravan and also get free premium items. Also, each purchase of any of the packs gives you the chance to win one of three educational scholarships (worth P30,000) yourself.

Honestly, I feel like this is such a great way to start the year right! :)

Before ending my post, here are some photos with my fellow bloggers!

Martha, Me & Jes

Let's start living wellness! :)

3 comments:

Jes seems to have a really small face.

#girlcrushonapples

Siyempre di na naman tayo nagkita! I was busy that day at di nakahabol! at least I'm sure I'll be seeing you sa I LOVE BEAUTY workshop no? hahahah :D

Rae: Haha yes she really is beautiful. :)

Nikki: I'm so so happy to have met you in the I Love Beauty workshop!!!! :D

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