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"We feel that every woman needs at least one shade in her makeup stash that will make her feel even more beautiful, and most importantly, confident," shares Kat Diaz, Product manager for Maybelline New York. "With five new Vivid Matte Lipstick shades, you're sure to make a lip statement with irresistible bold vivid lips. All you have to do is choose a shade, wear it, and flaunt it."