It all began in 1972 when a renowned skin care specialist and cosmetic chemist, Robert Posner, created a special formula that was used to heal patients with bedsores and other wounds in over 150 hospitals and nursing homes in New York. Decades later, his son Jonathan Posner saw the need for a truly safe and effective diaper rash product, so he took the special formula and started Grandma El’s. In just ten years, the brand has grown to offer a specialized line of baby products such as the Diaper Rash Ointment, Gentle Baby Lotion, Gentle Baby Shampoo, and Gentle Baby Wash, which are available in top retail establishments all over the world.
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